How to grow your business in Pandemic times?

In today’s competitive world, to create an impact it is necessary to show case your products or services through social media, live events on a consistent basis. A small investment in the right direction could get you the right results. First you should identify the social media platforms which are widely used by your target group. You should develop a business profile in the c...
Read More

A Life Time

Life time means different to different people. It could be 65 years or 50 years 100 years or for that matter anything. What is more important is that how that life was spent? People give innumerable excuses for not living a meaning full life, but they must pause and look at the lives of many who could achieve so much in the similar difficult circumstances. To illustrat...
Read More

Do unto yourself do unto others

There are times when an employer has to pass a judgment on moral grounds against an employee. This is a case of a big manufacturer and his agent of a territory. The agent collected a cash component of an order from a customer and he did not remit the amount to the manufacturer. The agent in the past had been pleading the manufacturer to remit his commissions but the manufact...
Read More

How Important is Knowledge

I was quite proud of the fact that I good education – technical as well as management till one day I could understand meaning of the term called as “Turnover.” During the time when I was setting up a small factory about forty years back, I once had a discussion with my erstwhile employer. I had said, “What is important is Profit and not the Turnover.” He told “Profit is import...
Read More

Theory and Practice

I learnt “Business Law” as a subject in my “Marketing Management” course, during the first job. Although I was pursuing a marketing career then, yet I could not appreciate the importance of the subject. I failed to understand the utility knowing and recalling various Acts, Statutes, Case Laws, Customs and Usage of “Business Law”. I thought that the information was catalogued ...
Read More

My love affair with exhibitions

First day of my career in Pune and I was taken by two managers of the company to spend the day at an exhibition, where our company also had a stall. We had a working demonstration of a packaged steam boiler there. Raj Kapur was the chief guest in that exhibition and that day he also visited our stall. One of my colleagues from Kerala even asked him to buy the boiler. RK smiling...
Read More

What is Vision?

You look at any advertisement of a CEO of a company, what is the top sought out quality in a CEO? He should have, “Vision”. Sadly, so often even the interviewers do not understand what the word really connotes. The best way is to learn is through some examples. Ecommerce has been the buzz word today. According to disclosed figures Amazon online business in India has grown t...
Read More
Optimized with PageSpeed Ninja